Believe me, we can be hard to communicate with. We have a
design jargon & some software and people outside this graphic design world
might have no idea how this works and what it means. So, if you are working
with a Graphic Designer and want your final product that pleases everyone,
please don't ask the following questions:
Can you
design a draft till the time we finish writing a copy for you?
Ever since a designer takes his first design lesson, he is told
that "Always Design around content". In fact marketing experts
believe that "Content is king". Presenting already existing content in a
graphic will of course look better than pushing content into an already
existing design. Also, replacing dummy content with final content increases the
turn-around time thus resulting in increase in cost. So, from next time get the
copy close to its final stage before asking your designer to get started. This
is best for both the parties.
Can you
complete it by tomorrow?
Graphic Design isn't an hour's job. Every design project will require a different
time span for completion. Some designs can be accomplished in a day, while
others might take longer. The completion time varies from project to project
and a designer's creative process. Once you finalize your designer, tell him
your constraints and ask him for a fair estimate on how long it will take to
accomplish this task.
Can you
create it in an editable format?
Asking a designer to create an editable design is like asking
a doctor to give the patient a homemade medicine. If you want a quality design
never ask for an editable version as you might end up changing it to a bad
design since you will not have the design knowledge yourself. If you want to
make edits regularly than you might like using options like 'Picmonkey' or
'Canva' where you can use already existing templates created by designers and
customize them as per your need.
Can you
create something exactly the same as this design?
No Designer is happy copying another artist's work. Creating
something similar and creating something exactly the same are two different
things. You can definitely ask a designer to take inspiration from a particular
design and create a graphic in his own style but never expect him to copy the
same design. Copying is not just a copyright issue which might lead to legal
consequences but it is also a matter of ethics for a designer.
Can you make
it look modern?
Terms like 'modern', 'fancy', bright' or 'pop' don't give a
clear picture to the designer of what you are looking for. Make it clear and be
more detailed about what you are looking for. Share some examples of something
similar to your expectations. These things are important as the designer can't
read your mind and instead of wasting his and your time, it's better to be
precise about your expectations.

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